When thinking about the best options and the best plan of attack for making money in the bookie business, the pay per head option should be number one on your list. For many obvious reasons you want a pay per head service and we will explore some of those reasons along with how to know which is the best pay per head for you and why.
**First and Foremost:
There are many pay per head providers in this great big world of ours and the many choices can seem a bit daunting. Do not be overwhelmed with the task of finding a fantastic pay per head provider. There are many good ones and there are certainly a few that you would probably not want to spend your money on.
- Read the online pay per head reviews. Many folks may think that the reviews are not worth reading, this is false. They are indeed worth reading. Along with the online forums that exist, the reviews are a great source for information from active players.
- Active players are a great resource for knowing who is the best pay per head in the industry, who is reliable, and at a fair price.
Sought After Features of a Great Pay Per Head:
- Turnkey ready, is it a pay per head that will have you up and operating your bookie business within a day or two? One of the first and foremost requirements of bookies is to be up and operating with no down time and this goes for transition time. Are you going to lose a week of business when you transfer your clients to a pay per head? Do not allow this. Find a pay per head that can have you up and operating within a day or less.
- Cost—Is it too much, is it too little? It may sound silly to worry about paying too little for your pay per head service, however, this is a legitimate concern. There are many ‘fly-by-night” providers that offer rock-bottom prices. Be careful, the rock-bottom prices may look great until you discover the customer support is rock-bottom as well! You must have the best customer support for your clients as well as for you. There will certainly be times when you must communicate with your PPH provider. You want them available and you want a service that offers agents with industry knowledge, and that speak English.
- A fantastic sports wagering menu. Do they offer it, and do they offer a wide variety of sports to bet on? This too, is one of the foremost request of bookies. If you are going to spend the money on a PPH service, then get what you pay for, better yet, give your clients what you pay for.
- Lines and odds—you no longer have to calculate them, set them, figure them, deal with them, those days are over! Every bookie thinks they are the master oddsmaker and line mover, however, let’s be honest, unless you have been trained and possess multiple years of experience either with an offshore bookie or in Las Vegas – you probably are not that great at line setting. No offense but leave bookmaking to bookmakers! YOU CAN CHANGE YOUR OWN LINES. Don’t worry, you will have access to your daily lines and you can either change them yourself in many cases or have them changed within minutes.
- Wager Slip Grading—You no longer have to do it! Thankfully those days are over and now you can focus on bigger and better things such as marketing and word of mouth. You want people to know who you are and in order for them to know you, you must build your client base.
- Accounting—You no longer have to do it! We sound like a broken record and thankfully there are now fantastic features of many PPH’ that allow you to see exactly how much money you are spending and how much you are generating. What are your profit levels? Now you can know everything about the financial aspect of your bookie business.
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There are many great pay per head providers — what you must do is find the right one and spend what you can afford. Most PPH companies charge around $10 per head, per week, and only charge when your client plays (makes a wager)—you pay the “per head fee” one time and one time only-per week. If they don’t play for three weeks, you don’t pay. If they bet 100 times in a week, you pay only once.
**Find a pay per head that offers the features you want and find one that comes with an outstanding reputation for customer service and reliability. Remember — find a service that will allow you a free trial. If you don’t like it, you don’t buy it. Your bookie business is important to you, make sure your bookie business is important to your PPH provider. Get moving now, the busy season is right on top of us.
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