What is a Pay Per Head Company?

pay per head company

What is a Pay Per Head Company?


The term ‘pay per head’ as it relates to the online sports betting industry pertains to the weekly fee that is charged per betting customer for access to bookie software solutions. Some sports bettors may think of Nevada and now New Jersey land-based betting venues when they think of sportsbooks. Others may defer to the vast number of offshore sportsbooks catering to US bettors online. In actuality, the private bookie taking action through an independent sportsbook still accounts for the majority of the betting action in the US market.

Given the need for online sports betting software that can rival what the big online sportsbooks are using to run their million-dollar websites, the Pay Per Head industry has risen up to fill that same vital need for private bookmakers.

Pay Per Head Bookie Software Solutions


A few of the basic features and benefits included in online sports betting software packages designed for private bookies include:

  • Fast and easy access to betting lines and odds
  • A completely automated online betting board
  • 24/7 customer service support for agents and players
  • Internet security packages protecting all online transactions
  • Real time business reports for tracking all betting activity

This is just a small sampling of everything a quality price per head shop brings to the table for one, low weekly per head fee that is charged for each active betting customer. You simply set your online roster through individual betting account profiles and your online sports betting software package takes care of the rest.

Once you go online with a PPH service, you will receive continual support through a toll-free phone number, email, text options or an online chat application. Your betting customers will have a support team in place when it comes to questions or concerns with their online betting account.

Pay per head bookie software handles the day-to-day administrative tasks that go into a business of this nature, so you do not have to. Fast and easy access to real time business analytics will always keep you way out in front of all the daily and weekly betting action coming in.

Added Features and Benefits of Pay Per Head Bookie Solutions


It may have not been all that long ago when the majority of sports bets were placed by phone. However, tremendous advances in online betting capabilities has radically changed the way bets are placed today. The fees you pay for your bookie software solutions include a mobile betting platform specifically designed to work with all of today’s handheld devices equipped with internet access. Everything is designed to sync with your online bookie interface to provide the real time activity reports that help you make fast business decisions.

Also included in your pay per head fee is the ability to set and move your own betting lines. You can also change your betting board to best meet your specific business needs. Most PPH services also offer access to a layoff account that can help avoid any unwanted negative exposure leaning heavy one way against the other.

Building an Online Business Presence with Pay Per Head


Word of mouth and customer referrals are still the best way to grow and expand your overall customer base. However, a highly professional and sophisticated online presence is the best way to market your overall bookmaking service. As part of the weekly fee you pay, your price per head shop can set you up with a custom website that is designed and maintained to meet your specific business needs.

Another important aspect of creating an attractive online presence is to level the playing field with the big online sportsbooks that will go to great lengths to attract sports bettors to their betting sites. Your major point of difference as a private bookie is the added level of customer service and attention to detail that the big books will never be able to match.

Summarizing ‘What is a Pay Per Head Company’


  • A turn-key online business support system for private bookmakers
  • A silent business partner providing an added competitive edge
  • A highly sophisticated marketing tool for your online sales and marketing efforts

Most importantly, it is a low-cost online sports betting software solution to help private bookies run and manage a successful online sportsbook.

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