How to Recruit Agents to Work for You

There are multiple ways to become involved in the online sports betting industry. 


The traditional way is to launch a sportsbook using a pay-per-head (PPH) service. However, if you don’t want to handle players on a day-to-day basis, you can become a master agent.


The process is similar. You’ll still need to join a PPH service with master agent capabilities. Instead of signing up players to bet with your sportsbook, your goal is to recruit sub-agents to work for you.


One of the benefits of being a master agent is that you won’t be as busy on a daily basis. You’ll need to work with your sub-agents, but that’s always easier than dealing with dozens of sports bettors.


Becoming a master agent is simple, but finding sub-agents isn’t as simple.


Best Ways to Find Sub-Agents as a Master Agent


Here are some methods to use to recruit agents to work under you. 


  • Friends/Family: The best way to find sub-agents initially is through friends and/or family. It’s always ideal to know the people who you recruit as sub-agents, as you have risks. 


  • Current Clientele: One way a lot of master agents recruit sub-agents is through their own player base. If you have sportsbook clients, some of them may be interested in becoming a bookie and since you have built relationships with your clients, they’re perfect prospects.


  • Social Media: Certain social media sites like Twitter are popular among bettors and those in the industry. If you have a social media presence you can market your new business to your followers. However, make sure you trust anyone you allow to be a sub-agent under you.


It’s important to understand how a master agent works. Your essentially the bankroll for the entire operation, which is why it’s so important to build relationships with your sub-agents. 


You’ll also take in all of the money and pay your sub-agents a commission. The commission you pay to your sub-agents is up to you, but can range anywhere from 10% to 50%. Typically the commission rate you payout will fall somewhere in the middle (25%-30%), but there are many factors to consider.


Just because you’re a master agent doesn’t mean you can’t run a sportsbook as well. However, you can increase your revenues by also becoming a master agent, especially if you already have a few people who are interested in running a bookie and will become a sub-agent under you.


Some people want to be a bookie and have the ability to recruit clients, but they don’t have the financial means to be the bank. This is where you come in as a master agent.


Being a master agent isn’t as lucrative as being a bookie where you can keep all of the profits, but you also don’t need to spend as much time running this business. Your sub-agents will deal with most of the daily tasks while you focus on the big picture by analyzing all of the available reports.



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