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Categorized | Sportsbooks

Managing Your Bookie Board with Pay Per Head Software Solutions

Managing Your Bookie Board with Pay Per Head Software Solutions

When it comes to the opening betting lines and odds for any matchup in any sport, they should thought of as a good starting point. It is the Oddsmaker’s job to set the opening line sharp to create some good two-way action on either side of the bet right out of the gate. Sometimes that works like a charm and sometimes it does not.

NSA Wins – Online Sportsbooks, Still the Best Option for Bettors from the USA

Each of the major online sportsbooks taking action on the games will begin to move their lines in one direction or the other depending on the action coming in. There may be some subtle half-point differences from one book to the next, but the general betting public tends to bet the games in the exact same way to create a definitive consensus. This is when the majority of the books will begin to shift their betting lines in unison to reflect the betting pattern on a game by game basis.

As a private bookie running and managing your own independent sportsbook, your opening betting lines are going to be very similar to the big books you actually compete against. Your Pay Per Head service may have its own internal line setters or it may use an external source, but the opening betting lines are still going to be very consistent regardless of the where they come from.

One of your biggest jobs as an independent bookmaker is controlling the action once the betting lines are posted on your betting board. Some sports bettors like to jump on a number right away, while others will wait and see how the line moves as things get closer and closer to a game’s starting time. One of the best aspects of being a private bookie is the ability to stay way out in front of the daily action coming in with the help of your Pay Per Head bookie software solutions.

The big books need to worry about managing a large influx of action coming from a number of different sources. You need to rely on a working knowledge of your sports betting cliental to properly manage your betting board.

RDG Corp – Pay Per Head Helps Bookies Cash In on the Breeders’ Cup

The most basic way to manage your board with the help of price per head online sports betting software is by moving your own lines and changing your board to best control your individual situation. As a private bookie, things can quickly become unbalanced with a few big wagers one way or the other. Your job is to try and avoid any unwanted negative exposure that could impact weekly cash flow and bottom-line profits.

Moving your own lines and even setting them in certain situations is one of the top features included in the low, weekly price per head fees you are currently paying for each of your active betting customers. Another important feature is the ability to create individual account profiles complete with credit and betting limits. This will help you break all of your daily betting activity down to the account level. This also allows you make adjustments on a case by case basis if necessary.

NSA Wins – Sports Betting – Offshore Odds vs. Vegas Odds

Another very important business tool that most of the top PPH services offer as part of their sport betting software solutions package are layoff accounts. These need to be used with a measure of caution, but if things end up shifting way too heavy on one side of a game, you can quickly balance things out by shifting some action to your layoff account.

Even if you are fairly new to the bookie business or a seasoned pro, working closely with your preferred Pay Per Head service is still the best way to manage your bookie board.

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