A cheap pay per head sportsbook does not mean a bad one. Lose that notion right now but bear in mind that not all pay per head providers are cut from the same cloth. You do get what you pay for and this industry is like any other. It’s time to step up and start making some very important decisions for your future, for your financial future. If you are not earning a six-figure income, then you are not taking full advantage of the tools that are available to you. The pay per head industry is booming and they are doing so because bookies have discovered that going this thing alone is next to impossible, at best, it’s not at all fun. Find an affordable pay per head and change the way you do business, start earning what you are worth and change your life. Your clients will love you and even more importantly – you will love you.
What’s Affordable?
- Before you determine what’s affordable you must determine what’s necessary for growth and most importantly, what’s necessary to maintain your sanity. The task and duties of a bookie can be all-encompassing. This gig is indeed a lot of fun, however, it’s a lot of work. There are many daily-duties that come with… Are you prepared?
- One of the most important daily duties that you have is setting lines and odds. You can’t get around this, you must do it, and you must do it the night before or very early the morning of the event. How many events do you offer per day? The better question is this; how many events might your players want to play throughout the course of a day? Nobody knows, not even the gambler. What they want is choices and you must offer them. The reason you must offer them is very simple – if you do not offer a full lineup of betting options every day, your client will find a bookie that does offer these choices. The even worse news for you, they will find your competition within five minutes! They can deposit, and have a bet placed within a moment or two. You must keep them.
- Bookies are always fighting to keep who they have, and this is especially true for smaller bookmakers. The competition comes along and offers your clients something that looks better. It’s usually not better but they don’t see this, all they see is the offer, the “free bet”, the “fantastic deposit bonus” or whatever it may be that comes along. They see younger, prettier, and sexier. What they don’t see is the lack of customer service, the lack of personal service and people that care about you and your business. Small PPH providers have been in your shoes and they know exactly what you need in order to earn a nice income. They know what the duties of a bookie are, and they have put together affordable software to make your life much easier.
How many clients do you have?
- Let’s start with 30. Maybe you have many more than 30 but let’s use 30 as the example. BTW, it’s also possible that you are just starting out and you have a client or two. That works for this example.
Example: You find a fantastic pay per head that is charging $10 per head. What does this mean? $10 per player, per week. You are billed when the player plays, and you are billed in a fiscal week cycle. This means that when your player plays -that’s when their billing cycle starts. If they play on a Thursday, then they can play through the next Thursday for the same, one-time fee of $10 for that fiscal week. It matters not how many bets the player makes. They can play one bet, or they can play an unlimited number – you will not be billed more than once per week.
- You will most likely have a betting minimum. We suggest setting the minimum at whatever the price per head maybe. Example: You pay $10 per head. This means your wagering minimum is $10 per bet. This covers the cost of the per head fee. Of course they can beat you and you pay out whatever they beat you out of. This is the obvious risk that you take as a bookie.
Find a fantastic pay per head and start making great money today. The solution for your business is affordable and the earning potential is unparalleled. Ask for a free trial and get your players excited again. Make them want to give you their money.
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