Your needs as an online gambling operator will vary based on your clientele.
Some sports bookies only focus on NFL betting and therefore will have different needs than bookies that operate year-round. You need to make sure all of your needs are being met as a bookmaker.
One thing that’s great about pay per head (PPH) services are that they allow new bookies to launch quickly and start making money. However, you will be required to customize the software.
Initially, you might get away with simply creating a standard betting profile for all of your players, but as you grow and analyze the data, you’ll notice where you can improve on certain things.
Ways to Customize Your PPH Software and Settings
Some PPH software suites are easy to customize, while some offer limited customization options. You want to join a provider that offers excellent pay per head customized software.
- Gambling Options: Your first major decision is what gambling options you want to offer. You can choose to eliminate any of the options, including the casino or racebook.
Should you close down certain features as a bookie? That depends upon your needs. The casino can be a great moneymaker long-term, as the house never loses, but it can be a bit risky.
There’s potential that one of your players will hit a big payout or go on a huge winning streak.
If you only want to offer sports betting, that’s fine. You can even customize the betting markets you offer. Some bookies don’t like the liability that parlays and big teasers can present.
- Betting Profiles: It’s recommended to create betting profiles for every player. You can then customize a specific player’s profile when required with ease.
Why would you need to customize a player’s betting profile? Well, for one, you may need to lower or increase the betting limits. You may also need to restrict a certain player from making certain bets.
You can even change the betting odds a specific player sees when logged in. There are a lot of settings in the betting profiles section and all of them are customizable.
- Betting Odds: Unless you’re an experienced professional at setting betting lines, you should avoid changing the odds too much, but there are times when you need to.
Let’s say you’re a local bookie in Pittsburgh and it’s Sunday. You know the majority of your players will be betting on the Steelers. This would be a good time to shade the lines a bit to cover yourself.
You also need to watch the action you’re getting on all events. If your total exposure gets too high on a certain wager, you’ll want to change the odds and then layoff some action if necessary.
Always Look After Your Needs
The best PPH services will be able to accommodate you regardless of your needs. They’ll have the pay per head customized software capabilities and customization options to offer the exact product you want.
At the end of the day, this is a business and you’re trying to make money.
Learn more:
Expand Your Pay Per Head Bookie Business with Sub-Agents
Pay Per Head Offers Tools to Aid Player Collections
Professional Sportsbook Management Services Via Pay Per Head
How Realbookies Can Help You Set Up A White Label SportsBook