CHOOSING THE BEST PRICE PER HEAD SERVICE
Being in the bookie business with the wrong Price Per Head service is kind of like being a golfer with the wrong set of clubs. It is absolutely critical that you are able to connect with the best PPH alternative possible, which meets your needs and is going to help you alleviate all the tasks that bookie software is designed to eliminate.
There are, of course, a number of services out there in the marketplace. What kind of things should you be looking for when it comes to choosing which service to go with?
Look for these things in a PPH service:
- Tremendous customer service is a must. You have to be able to get your questions answered and your problems solved, by people who know what they are doing. You never know when you’re going to have some kind of problem with the software or the system, and having someone who is very attentive to your needs is a real plus.
- Tremendous service for your customers. This is kind of a play on words, but it actually means something a little different. You may elect to use a “call center” to augment the service that you are offering your players through your online presence, and you want to be sure that they are courteous to your clientele, meticulous about their record-keeping, documenting every call, knowledgeable about the business, and have the ability to communicate easily in English. They are there to make the customer experience as pleasant as possible.
- The reliability of the software is obviously pretty important. This means that you have to be able to avoid breakdowns and glitches, as the software you present to your customers automates the experience and allows you the chance to write business without having to physically, well, write business. You know what we mean.
- It is absolutely essential that the servers and “back-end” are robust enough that you don’t have any down time and can withstand any attempted DDOS attacks. There are a lot of people who talk about this, but not everybody delivers on it.
- You’d like to see that the menu for your players is substantial enough that they won;t be tempted to take any of their business elsewhere. This means that you would be able to offer a sportsbook with extensive wagering options, from all over the world, in addition to pari-mutuels (like horse racing) and casino games.
- You need to know that you are going to get sharp lines, in order to react to “steam” and other movements in the market. There’s no room for being slow; you have to have all the ammunition you can to be ahead of the game and, frankly, ahead of your customers.
- Ease of use is extremely important. That means it has to be easy for you to set up your system and manage it (a “turnkey” operation, in effect), and at the same time be easy for your customers to use. The last thing you want to have to do is spend endless hours explaining to an end user how to work with the software.
- The more tools you have, the better. Can you manage each customer individually? Can you make certain things available to them and hold back others? Do you know where everybody stands at any given time, in REAL time? Can you manually change your numbers if you have to, as a way of responding to the action you’re getting? Are you able to easily impose limits on certain customers? These things are among the many considerations you must have.
- Price is something to consider, obviously, but not necessarily at the cost of functionality.
What to avoid
- Any service that has a bunch of hidden fees you didn’t know about before. That’s a red flag. Know your fee “per head” and that you’ll get what you need AT that fee. Surprises aren’t good, and you’ll just have to spend time going to another provider.
- A Price Per Head service that doesn’t give you the features you want and need. You’d hate to think you were able to do something with the software, or offer something to your customers, that you are unable to.
- A company that does not respond to customer service requests. Don’t let anyone leave you hanging.
- Companies that can’t demonstrate that they have years of experience around the sports betting and/or gaming industries.
Bottom line – what the service has to allow you to do
- Save time.
- Save money.
- Allow you to concentrate on marketing for more players.
- Make your customers happy, and then some.
If you’re interested in getting started with the best Price Per Head service, the time to act is RIGHT NOW!