Bloggers That Can Teach Your Something

Bloggers That Can Teach Your Something

Looking for some extra motivation and strategies to utilize to grow your sportsbook?

While there are numerous websites dedicated to bookies, there are a lot of other bloggers that can teach you something about your business and how to scale it successfully.

Top Bloggers to Follow as an Online Business Owner

When you launch an online sportsbook, you’re now an online business owner.

What’s one of the most important aspects of being a bookie? It’s sourcing players. Nowadays, a lot of new bookies are using social media and online marketing to grow their betting sheets.

So, it would be prudent to follow some of the world’s best online marketing bloggers, wouldn’t it?

Here are four great online marketing bloggers that have the expertise and strategies to help you grow your business. You just have to adapt what they teach to the sports betting industry.

Visit the blog page of each publication to start learning new online marketing techniques.



Neil is regarded as one of the biggest online influencers in the world.

He’s an expert on building traffic through online marketing, including social media. Make sure you read through the case studies, as these will give you lots of actionable ideas to build your brand.


Moz is well-known for selling SEO tools to help online marketers master Google, Bing and other search engines. Organic traffic converts amazingly well if you can rank for the right keywords.

The Moz Blog is filled with expert online marketing techniques, data and case studies.

There are multiple authors frequently publishing new content. When you’re done reading the blog, spend some time taking advantage of the Moz SEO training courses.


Content Marketing Institute or CMI for short is an excellent blog for sports bookies.

How do you rank in Google? Content is king. You need to have unique content on your website to have a chance at ranking. There’s a lot more to it, but CMI does a great job at teaching.

Start with the how-to guides to develop a content marketing plan for your online sportsbook.


Backlinko is operated by Brian Dean and he’s an SEO guru who is respected by the experts.

The SEO guides features on the blog at Backlinko are extremely in-depth. This is ideal for those that are new because you can follow along at your own pace and replicate his results.

One of the main recommendations by Brian for 2021 is to focus on video content. Develop videos for Youtube and other video streaming platforms to build your online sportsbook brand.

You can search Youtube and see many great examples from the big bookmakers.

Wrapping it Up

You have to realize that unless you have a lot of local clients, you’re going to want to market online quickly to keep growing your betting sheet. You need to spend time learning how to market online.

These four bloggers are a great starting point for any new online marketer. Everything may seem daunting at first, but focus on one thing at a time and you’ll be an expert in no time at all.

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