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Categorized | Horses

2018 Breeder’s Cup Preview & How To Increase Racebook Profits

2018 Breeder’s Cup Preview & How To Increase Racebook Profits

 

The 2018 Breeders Cup takes place this weekend with races on Friday, Nov. 2 and on Saturday, Nov. 3. Online bookies can make a massive profit on both days.

Check out a preview of both days along with a few things agents can do to increase racebook profits.

Breeders’ Cup Friday – Nov. 2

Juvenile Turf Sprints

Juvenile Fillies Turf

Juvenile Fillies

Juvenile Turf

Juvenile

 

Breeders’ Cup Saturday – Nov. 3

Filly & Mare Sprint

Turf Sprint

Dirt Mile

Filly & Mare Turf

Sprint

Mile

Distaff

Turf

Classic

 

4 Things to Do to Increase Online Racebook Profit

First and foremost, remember to turn on your racebook for all players. Then, start promoting it via email marketing, social media, and simple, yet effective, word of mouth.

Use the following four speaking points to get bettors on the ponies.

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1. Talk up horse racing odds

Odds on horse racing are always much better than odds on other forms of sports betting. When a horse offers 2/1 odds, they’re considered the chalk.

The actual odds of hitting a horse race are much longer than the odds of making a winning bet on a football game, but the payouts are much better.

Make sure your players know how much money they can make betting on Breeders’ Cup races.

2. Talk up Breeders’ Cup pools

Odds are based on pools. If more money’s wagered on one horse to win as opposed to the other, the odds on that horse lower while odds on other horses rise.

By wagering through pay per head agents, horseplayers don’t add to the pools.

If they like a specific horse at 8/1 to win a Breeders’ Cup Race, their wager won’t affect the 8/1 odds because your racebook action won’t comingle with the track’s racebook action.

The more money in pools, the better the odds for all horses. This is the best weekend to take advantage of giant pools.

3. Talk about choices in individual races

Every Breeders’ Cup race offers such a huge purse that it’s rare to a find a BC race that doesn’t fill to it’s full 14 horse capacity. That’s a lot of choices in each Breeders’ Cup Race.

Horseplayers mustn’t settle on betting on favorites. They can choose amongst plenty of longshots with a chance at winning the race.

4. Talk about how many Breeders’ Cup races there are on which players can wager

The Breeders’ Cup runs 14 totals races over the span of 2 days. Future Stars Friday runs all BC juvenile and juvenile filly races.

Champions Saturday runs races for older horses on both turf and dirt at varying distances.

That’s plenty of choices for horseplayers. They mustn’t only bet on the Classic. They can bet on the Breeders’ Cup Turf, the Mile, the Sprint, whatever they desire.

That’s the beauty of the Breeders’ Cup. It’s got everything professional bettors need to make money: a ton of races, huge fields in each race, massive pools in each race, and massive odds.

For a minimal investment, horseplayers can make a lot on Breeders’ Cup days.  

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